Senior CRM Manager

Overview

The Senior Manager of Customer Relationship Management (CRM) will be responsible for driving owned channels for the company. This position is responsible for developing overall CRM marketing strategy, generating content ideas, and driving results. This role will help optimize efficiencies with the goal of driving customer engagement and company revenue. This position will work collaboratively and cross-functionally with internal teams and agency partners to ensure campaigns, programs, initiatives are aligned and achieving objectives. This leader should understand cross-channel communication planning across email, push notification and SMS for omni-channel journey planning. This is a full-time, salaried, exempt position.

Position Reports To
Director of Loyalty & CRM

Principal Duties and Responsibilities

• Manage and develop overall marketing strategy for CRM channels: email, SMS and push
• Responsible for all calendar-based CRM activations and promotions supporting online and store goals, maximizing channel performance and customer engagement
• Leverage customer insights to plan segment and life-stage marketing strategies, and lead the functional requirements and execution of supporting journeys and personalization efforts
• Partner with cross-functional teams on marketing strategy and messaging with a focus on customer needs, purchase cycles and seasonal trends
• Brief, review, critique and QA campaigns across email, SMS and push projects while adhering to strict project timelines
• Oversee flawless delivery of messages and troubleshooting of issues
• Own channel KPIs and partner with the Analytics team on regular tests and performance reporting
• Acts as the CRM subject expert, sharing best practices, competitive trends and industry changes impacting channels
• Manage monthly and yearly marketing expenses for CRM

Experience and Skills Required

• Bachelor's degree in business, marketing or a related field required
• 5+ years of experience in CRM, email marketing, loyalty or marketing operations for an agency or consumer-facing brand
• Experienced with marketing platforms (Salesforce Marketing Cloud preferred), digital analytics and project management tools
• Exceptional project management, organizational and interpersonal skills
• Demonstrated ability to multitask and prioritize projects with the greatest business impact
• Possesses focused attention to detail while working quickly and accurately under pressure
• Excellent ability to utilize data for analysis, reporting and developing insights and future initiatives
• Experience with CRM testing methodologies, versioning and personalization
• Strong communicator of ideas, proposals and results to leaders and stakeholders
• Flexible, with a positive attitude and passion for knowledge
• Retail experience is a plus
• Proficient in MS Excel, Word, and PowerPoint
• Based in Dallas/Ft. Worth area on a hybrid schedule - 3 days in office / 2 days remote
• Is committed to working scheduled hours and has the flexibility to work additional hours based on changing business needs

We believe in taking care of our team. That's why we offer a comprehensive benefits package that goes beyond just health insurance (though we've got that covered too!). Here at The Container Store, we're passionate about helping you contain your health, grow your career, and find balance in your life.

Here's a peek at what you can expect:

• Competitive health, dental, and vision plans to keep you and your loved ones well.
• 401(k) retirement savings plan with optional investment guidance and assistance offered through Fidelity.
• Unique "1equals3" website for easy access to your benefits information and company updates.
• We've got your back! Competitive sick pay and PTO plan to ensure you can take time off to recharge and come back feeling your best.

For our full-time associates, we offer even more:

• Peace-of-mind benefits: Basic life insurance, disability insurance options, accident insurance, critical illness insurance, hospital indemnity insurance and flexible spending accounts (FSAs).
• Family-focused support: Considerate parental leave policies, adoption and surrogacy assistance, and fertility & maternity support program.
• Work-life balance boosters: Paid holidays, gym membership discounts, and a qualified transportation benefits program to save on commutes.
• Discounts galore: Enjoy a hefty discount on our amazing products, including merchandise, custom spaces, and services, gift cards, and pet insurance (because fur-babies matter!).
• Recognition you deserve: We honor our employees with service awards and retirement gifts, celebrate those who exemplify our core principles, and recognize exceptional daily contributions.
• Thriving with diversity: Participate in our Employee Resource and Affinity Groups and help guide how we give back to the community, while having a space to connect, support one another, and celebrate cultural heritages.

But that's not all! We offer a fun and collaborative work environment where you can learn, grow, and make a real difference.

Company will not pay costs associated with immigration sponsorship.

The Container Store promotes a smoke-free, drug-free environment.

We are proud to be an Equal Opportunity Employer and comply with the Americans with Disabilities Act

Office Physical Requirements

State Specific Notices